Washington Design Consultants captured the magical quality of my new book, Stellar Medicine and they did it quickly and professionally. Peter Marks and his team including Justin Coles designed a cover that reflects the dynamic energy and spirit of this book. I have much admiration for their creativity and collaborative approach. I cannot wait to share this book with the public and part of the reason is because of the cover! I am so fortunate to have found this ‘stellar’ team–I hope that I will have more opportunities to work with Washington Design Consultants in the future.

Saralyn Mark, MD
Author, Stellar Medicine: A Journey Through the Universe of Women’s Health (Brick Tower, 2011)

We’re moving…† Between Friday the 4th and Monday the 7th we’re moving office. Our telecoms will be off for a short time. If you need us contact Peter on 07515 947610 or Justin on 07515 947242.

Clay Shaw Thomas has began rolling out the new branding that Washington Design have developed for them. The logo has been updated to include the CST values, and a fresh range of illustrations will be used to support the message across all collateral.

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Following a search to find the best marketing campaign in Wales, Arriva Trains Wales has been presented with the Excellence in Marketing Award by the South Wales Chamber of Commerce at their prestigious awards ceremony on Friday 24th September.

Competing against the likes of Gocompare.com and Donate Wales, the ëLove the Trainí campaign was created in-house by the Arriva Trains Wales marketing team with artwork by Washington Design based in Penarth. The campaign was praised for its attempt to grow passenger sales through effective communication with customers whilst delivering real accountability for marketing spend.

Vanessa Schotes, Head of Marketing at Arriva said: ìWe are thrilled to have been presented with this award. It is a testament to the teamís hard work and dedication to winning more and more people over to ëloving and traveling by trainí.

ìThe ëlove the trainí campaign highlighted the teamís methodical approach to marketing planning and dedication to clear and simple communications. Working within challenging budgets, the ATW marketing team has continuously delivered measurable results and impressive returns on marketing investment and ëlove the trainí is a key example of its successî, she further added.

Commenting on the development of the campaign, Mike Bagshaw Commercial Director explained that ëlove the trainí was ìunique in its attempt to win more people over to train travel. In a society where time is critical, increased numbers of both leisure passengers and commuters are finding that the train not only cuts their journey time but can also represent a substantial saving over the cost of driving as well as being a sustainable mode of transportî.

Arriva Trains Wales has been short-listed in the Excellence in Marketing category of the forthcoming Chambers of Commerce Business Awards.
Developed in partnership with Penarth based agency Washington Design, Arriva Trains Walesí ìLove The Trainî campaign will be up against Donate Wales and Go Compare at the awards, which will be held at Cardiffís Holland House Hotel.

James Robinson, managing director of Zeffa, said: ìFrom the numerous entries for the Excellence in Marketing category itís clear that Wales has an abundance of businesses prepared to invest resources in understanding their customersí needs and wants and then doing something about it at a time when many businesses still insist on cutting their advertising spend.

ìAt Zeffa we put the client at the heart of everything we do and the businesses we have short-listed have demonstrated that they do exactly the same.

ìThis award celebrates those businesses that push the boundaries of a traditional marketing campaign to grow their business through effective communication with their customers and at the same time delivering real accountability for their spend by demonstrating the direct impact their campaigns have on the bottom line. Weíre proud to sponsor this award and believe the short-listed businesses should be proud of their achievements.î

Vanessa Schotes, head of marketing at Arriva Trains Wales (ATW), said: ìThe ëlove the trainí campaign was developed and implemented by ATWís in-house marketing team and highlights the teamís methodical approach to marketing planning and dedication to clear and simple communications. Working within challenging budgets, the ATW marketing team has continuously delivered measurable results and impressive returns on investment with its campaigns and ëlove the trainí is a key example of his success.

ìArriva Trains Wales is very excited to be shortlisted for the Chambers of Commerce Excellence in Marketing Award. It is a testament to the teamís hard work and dedication to winning more and more people over to ëloving and travelling by trainí.î

Washington has worked with Cadwyn Housing to create their 2009/10 Annual Report and Financial Statement. The bilingual document was designed to incorporate Cadwyn’s tenants and staff’s own photographs in a relaxed and non-formal way. The complex information is conveyed in a simple, interesting and easy to understand format. “Everyone thinks it looks fab, and that you guys have done a great job -† so thank you” Mel Welch, Cadwyn Housing Association.

Penarth based agency, Washington Design has won a prestigious tender to be appointed by Arriva Trains Wales to rebrand promotional and internal communication material.

Having been originally briefed to create a revised and consistent approach to the portfolio, the design team has since introduced a fresh and innovative design theme that has been applied across all print and online material including the fleet newsletter, the internal staff magazine ëAspectí, staff briefings and the Arriva Trains Wales Pocket Timetables which are now on display at all ATW stations

Commenting on the new look, Head of Marketing for Arriva Trains Wales Vanessa Schotes says: ìWe are immensely pleased with the materials Washington Design has created for us. The design team at Washington took the brief on with great enthusiasm and energy, their concepts were well researched and backed up by a service that really has been focussed on getting the job done. The result is a design theme which is on-brand and delivers content in an inspiring and engaging way. Weíre very pleased with the work.î

ìAs an agency, weíre delighted to be working with Arriva Trains Wales as our client portfolio continues to diversify and strengthen. Despite the odds, weíve actually had a very strong trading year and are proud to now present our work,î adds Peter Marks, Director of Washington Design Consultants.

Established some 12 years ago, Washington Design Consultants works with a number of clients including the National Institute of Adult Continuing Education (NIACE), Learn Direct, British Council, Carlyle Finance and Julian Hodge Bank.

As part of the Arriva Group, the Arriva Trains Wales network includes over 1,000 miles of track providing inter-urban, rural and commuter passenger rail services throughout Wales and the English border counties.

Carlyle Finance, the national pre-owned car finance company, based in Cardiff, have relocated offices. They asked Washington Design Consultants to help brand the new space both externally and internally. The move and branding have both been successfully completed, and we wish Carlyle Finance the best of luck for the future.

The Cardiff based, UK wide Car Finance provider Carlyle Finance has launched ‘Wheels’ a magazine for the pre-owned car sales market. Designed, produced and distributed to over 7000 business nationwide by Washington Design Consultants.