Wdc are retained by Arriva Trains Wales (ATW) to deliver high impact creative brand identities for major marketing campaigns. We were invited to rebrand internal communications for ATW incorporating the 5 ATW Values; Care, Inspire, Enthuse, Commit and Deliver.
Wdc developed a new brand personality for ATW. This was launched at their Management Conference in late 2015. We designed and managed the build of an internal microsite, brand guideline document and supporting templates for all staff to use.