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Lagom. We take a look at how in adopting a “less” approach to marketing, your organisation can stand to gain a whole lot more.   It happens to us all. That moment when we utter a word or phrase and think to ourselves, “that’s it- I’ve turned into my mother”. For me, this moment of metamorphosis came with my mumbling of the...

Mmm. Classy Pantone’s colour of 2019 is causing a bit of a commotion online. After last years vibrant Ultra Violet offering, this year the colour matching company has gone for a distinctly more placid hue. We can’t help but agree with Michelle Ogundehinover at Dezeen. Valid and important arguments over the somewhat ‘bad taste’ name, given the current state of the world’s coral...

Go WDC, it’s our birthday, we're going to party like it's our birthday! This year, WDC turned 21. Yes, I know it’s hard to believe it looking at our baby faces but Washington Design Consultants has been going for 21 wonderful years. We’ve had an absolute blast getting to work with some of the biggest, brightest and best individuals and companies...

Over 6 months have passed since GDPR came into force. We take a look at what we've learnt since then and what changes need to be made to ensure it continues to be fit for purpose. It's been 6 months since the big bad GDPR wolf came knocking at our doors. Promising to revolutionise how our data is handled, the biggest...

With the creatively carved pumpkins not even cold in their food recycling bin grave, retailers have been engaged in a frenetic dash to release their latest Christmas ad offering. Barely into November and our TV sets are awash with the sites of singing boxes, celebrations of sprouts and murmured madrigals to mothers. Like all good Christmas events, we’ve even witnessed...

Scrolling through social media this morning one hashtag that can’t have escaped your attention is #InternationalDayofHappiness. Originally established by the UN as a way to recognise “the importance of happiness in the lives of people around the world”, since its inception in 2013 it’s been quickly adopted by the social media realm where memes and inspirational quotes are shared with...

Mention Shakespeare and you’ll get one of two reactions. You’ll either be greeted with a cacophony of groans, with people recollecting the tiresome trudging through texts and sonnets in secondary school or their face will light up as they recount their favourite line and verse with gusto ol’ Olivier would be proud of. Whatever your opinion, there’s no denying that...

As 2017 drew to a close, digital marketers everywhere scrambled to assemble meaningful posts reflecting on the year that was. We simultaneously searched the web for stories, quotes and quips that struck the balance between sentimentality and seriousness, fondness and forward thinking and humour and honesty.   One quote that can’t have escaped your attention is this gem:     Having done more rounds than...

“It’s here! It’s here!” The cries called out across UK households this morning. School jumpers hovered half on, spoons of cereal hung suspended and mugs of coffee paused mid sip: it was here. The John Lewis Christmas advert was here.     Such is the excitement surrounding the launch of the department store’s annual Christmas offering that it almost eclipses the main event...

Pumpkin Spice Lattes, Trick or Treating and Prom Night. American traditions have slowly and steadily been making their way across the Atlantic for a good few years now. Whilst most have been adopted quite comfortably (because Pumpkin is *totally* one of your 5 a day- even when accompanied by a generous 50g of sugar…) one appropriated event continues to divide...