Communications Archives | Washington Design Consultants | WDC
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Communications

Lagom. We take a look at how in adopting a “less” approach to marketing, your organisation can stand to gain a whole lot more. It happens to us all. That moment when we utter a word or phrase and think to ourselves, “that’s it- I’ve turned into my mother”. For me, this moment of metamorphosis came with my mumbling of the...

Mmm. Classy Pantone’s colour of 2019 is causing a bit of a commotion online. After last years vibrant Ultra Violet offering, this year the colour matching company has gone for a distinctly more placid hue. We can’t help but agree with Michelle Ogundehinover at Dezeen. Valid and important arguments over the somewhat ‘bad taste’ name, given the current state of the world’s coral...

Over 6 months have passed since GDPR came into force. We take a look at what we've learnt since then and what changes need to be made to ensure it continues to be fit for purpose. It's been 6 months since the big bad GDPR wolf came knocking at our doors. Promising to revolutionise how our data is handled, the biggest...

As 2017 drew to a close, digital marketers everywhere scrambled to assemble meaningful posts reflecting on the year that was. We simultaneously searched the web for stories, quotes and quips that struck the balance between sentimentality and seriousness, fondness and forward thinking and humour and honesty.   One quote that can’t have escaped your attention is this gem:     Having done more rounds than...

In the second of our two parter on Sound and Vision we turn our attention to sound and how the oral tradition of storytelling is being reinvented for businesses in the digital world.     Gone are the days, thank goodness, when throwing a bunch of buzzwords into an article guaranteed you optimum search engine ranking. Not only does web content stuffed to...