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Marketing

Mention Shakespeare and you’ll get one of two reactions. You’ll either be greeted with a cacophony of groans, with people recollecting the tiresome trudging through texts and sonnets in secondary school or their face will light up as they recount their favourite line and verse with gusto ol’ Olivier would be proud of. Whatever your opinion, there’s no denying that...

As 2017 drew to a close, digital marketers everywhere scrambled to assemble meaningful posts reflecting on the year that was. We simultaneously searched the web for stories, quotes and quips that struck the balance between sentimentality and seriousness, fondness and forward thinking and humour and honesty.   One quote that can’t have escaped your attention is this gem:     Having done more rounds than...

“It’s here! It’s here!” The cries called out across UK households this morning. School jumpers hovered half on, spoons of cereal hung suspended and mugs of coffee paused mid sip: it was here. The John Lewis Christmas advert was here.     Such is the excitement surrounding the launch of the department store’s annual Christmas offering that it almost eclipses the main event...

In the second of our two parter on Sound and Vision we turn our attention to sound and how the oral tradition of storytelling is being reinvented for businesses in the digital world.     Gone are the days, thank goodness, when throwing a bunch of buzzwords into an article guaranteed you optimum search engine ranking. Not only does web content stuffed to...