Public Health Wales’ Annual Report allows the organisation to demonstrate their work to the public in an open and transparent way. The document needed to display their work, goals and aims in a clear and user friendly way so to encourage public engagement.
The final design incorporated art-work designed by local school children, photographs, icons and illustrations- all in keeping with PHW’s external brand guidelines.
QR codes were placed throughout the document to encourage people to read more about the topic being discussed. This made it a more interactive document and also prevented it from being too text heavy- ensuring it was in keeping with accessibility requirements.