Paws in the Vale | Vale of Glamorgan Council | Washington Design Consultants | WDC
Finding dog friendly businesses, hotels, cafes and restaurants can be difficult. See how we worked with The Vale of Glamorgan Council to produce a logo and brand identity for their new dog friendly initiative.
dog friendly walks, dogs South Wales, dog walks South Wales
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Paws in the Vale | Vale of Glamorgan Council

Business

Leisure and Tourism

Category
Branding, Photography, Video
About This Project

Part of the Welsh Government’s Rural Community Development Programme and delivered through the Vale of Glamorgan Council (VoGC), Paws in the Vale’s main focus was to encourage local businesses to adopt a dog friendly approach (with the aim of creating new opportunities for income generation) and to promote dog suitable walks and days out to the public.

 

We worked on the project from inception right through to delivery designing a logo and entire brand strategy package. The project was designed to run across social media and digital platforms with a physical presence in the form of sticker version of the final logo that premises would display as a visual indicator that they welcomed dogs.

 

We shot a video to accompany the materials. The video, shot largely from the dogs perspective, incorporated sweeping shots of the local landscape as well as close ups of local businesses to draw people’s attention to the beautiful and varied attractions the Vale has to offer.