The Goodwash Company | WDC
High quality, natural, organic vegan skincare that is paraben and sulphate free and helps good causes is possible! Check out our logo, brand and packaging design for not-for-profit company Goodwash
body wash, luxury skincare, vegan, vegan skincare
17289
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Business

Beauty Social Enterprise

Category
Advertising, Branding, Digital Design, Photography, Print Design, Web design
About This Project

The Goodwash Company

 

We recently produced an entire brand package for new, not-for-profit social enterprise, The Goodwash Company. We worked to develop a new brand identity that reflected their unique aim to provide luxury, organic, cruelty-free bathing products with a social enterprise twist. We loved their energy and ethos and knew that we could create an authentic brand identity across print (logo, packaging,  labels) and digital (web design, newsletter,  communications) that seamlessly combined these two areas.

 

The final design employed a colour palette, typography and logo that exemplified the luxury, high end nature of their products whilst reflecting the Welsh heritage. The copy across packaging, website and promotional material, utilised engaging language to highlight the social enterprise element and generate interest. The sympathetic combination of design and copy successfully fulfilled their brand strategy.

 

The Goodwash company were recently winners of the Retail and Leisure award at The South Wales Business Awards. We couldn’t have been prouder of their achievements. Testament to their hard work and on-going commitment to bettering the lives of people and animals across the UK.